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& Nbsp; & nbsp; & nbsp; sporting goods market the two giants Nike and Adidas are old rivals in the Olympic Games is no exception. Nike & quot; betting type & quot; sponsor some of them might become a popular star and sports teams, requiring spokesperson or endorsements team wear Nike apparel in the game, in order to speak with the spokesperson or team together to win and shiny. Adidas will get an introduction to any winning team wearing Adidas clothing on the podium interests. Such competition for brand promotion and competition, whether it still make sense? It is a widely debated topic is. & nbsp; & nbsp; & nbsp; in fact, from the "biggest event on the planet," "the most profitable event" to evaluate "the most commercially successful sports in the 21st century," the we clearly see Olympic Games has become a very scarce resource, it is unique and comprehensive global attention athletic games. And with the general theory does not match races on different game, while the Olympics beyond the sport itself, it rises to the spiritual and cultural level, is "peace, friendship, humanity, progress" and other elements of a publicity and heritage, with expansion and carry forward the foundation, so it attracted many businesses rush at all costs, so it attracted many businesses rush at all costs, because the Olympics is the only platform for the best corporate image building and brand promotion. Coupled with the International Olympic Committee on the strict protection of sponsors and Ningquewulan of resource scarcity, the Olympic platform even more precious. Meanwhile, business involvement and communication, and more in turn further promote and expand the Olympic charm eruption and radiation. & nbsp; & nbsp; & nbsp; We know that the business community is the only constant in the competition, which is any one company can not escape. Competition is better to take the initiative rather than passively for the initiative. That's why McDonald's and Kentucky Fried Chicken to close combat glued reason, Coca-Cola and Pepsi also uphold this concept of competition. Competition is not to make the opponent to death, but to cultivate their ability to survive and cope with the crisis, and to maximize the potential of mining and stimulate business development. Like globrand.com Beijing Olympic sponsors and non-sponsors Adidas, Nike, like this old enemy, because of the situation they are such corporate giants duel between the two sports have swept the global enterprise market bigger and bigger fruit. The only difference between them is very good reason because the identity of the sponsor, Adidas took a frontal attack way to get the market, foamposites for cheap and Nike is taking a side outflank place unexpectedly, as long as the rules comply with the Olympic Games, does not infringe, not offside within reasonable limits, we can also put the full inventory of intangible resources Olympics, for its use, because who can be attached to limit the Olympic Games, who have become the driving force and is likely to continue or to ensure global brand box office. This is a business of the Olympic sports, Adidas and Nike are the same purpose, that is to maximize the expansion of the global market, especially in China and other emerging market countries, and more than just in order to defeat the other. & nbsp; & nbsp; & nbsp; "person who, by the fire, the fire by wind Viagra", is because of the Olympic events of bundling and analogies, only the interpretation of this ultimate showdown and a platform between Adidas and Nike, thus further full each enterprise's own resources and potential completely released, otherwise leave the Olympic Games is not possible, at least not achieve this effect, only and only Olympic Games in order to provide a platform for such a business occasion. Therefore, as long as the Olympic Games held continuously, explicit or implicit this game sponsors and non-sponsors will continue, and this is the charm of the Olympic Games. Do not worry about the Olympic sponsors there is no value, to whom should be protected or on who caused the injury problems. Especially in the Chinese market has a huge room for growth in this market, both Adidas or Nike will not easily let go. Just hope to participate in the Olympic Games as Chinese sports delegation's duel, as both sponsor or non-sponsors, have appeared more Chinese enterprises faces and voices. & nbsp; & nbsp; & nbsp; Pangya Hui: Inspire jump Management Consulting Co., principal consultant division. Well-known marketing consulting, appliances issue research, brand and crisis management experts, many companies consultant. Author of monograph crisis management "test: the moves of crisis management", launched the first professional advisory report - "2007 China water treatment products end combat advisory report" launched the industry's first "2008 ten water treatment Great Hot concerned about the incident. " Mr. Pang is also the Expert Committee of China Industrial Alliance brand committee, brand planning and management division certification committee, China Brand Research Institute Senior Fellow, Chinese net worth hundred experts, Dragon TV, First Financial Channel, CNBC and other TV institutions business Financial section Contributing experts, several well-known business class media management contract columnist, t cheap foamposites raining institutions contracted trainer. & nbsp; & nbsp; & nbsp; please contact communication, e-mail: flagflying@vip.sina.com, mobile: 13341921106 & nbsp; & nbsp; & nbsp; & nbsp; website: www.ezhuoyue.comNike Air Python first launched in 26 years will fall to. The combination of Air Jordan II and Air Force II design of the shoes the first commercially available time is 1987, but also for the first time from the court shoes transition into the tide of the times. 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"Chinese shoes export EU, each pair of average price is only about $12, while the market retail price reached 70 U. S. dollars.". Middlemen have too much profit, and the cost of anti-dumping duties should be borne by EU dealers and consumers, not by Chinese manufacturers." Liu Qiongying told reporters, in the face of anti-dumping duties pressure, shoe enterprises first thing to do is not to reduce prices, and secondly, we must strive to improve product value-added and competitiveness. in another Sichuan Kameido shoes enterprises booth, the company responsible for the people to come in a throng of foreign buyers said, as long as the product style, design originality, sign is not a problem. In the Canton Fair, Kameido adhere to do low value-added products trade, but to promote free high-end brands. in the year winning 5 brand booth Deyang Taihua shoes booth, the company responsible person told reporters that the EU imposed anti-dumping duties on shoes Chinese, Thailand made some changes to the product, increase the PU leather fabric products, the effect is very good. Good sign. it is understood that a large part of Sichuan shoes enterprises have been in the Canton Fair and keen to capture this information, the identification of the standard leather shoes leather fabric is accounted for more than half of the total number of fabrics, reduce skin content can circumvent anti-dumping duties. Many enterprises have begun to change the type of products, the Canton Fair, these products are equally popular. (Editor: admin)2007-01-24 14:36 source: Asia Footwear Association the Asia Footwear Association: click on the Hangzhou municipal government on the decision before this year, prohibited the development of 14 categories of serious pollution projects, and guide more enterprises to the development of environmental protection, green project. According to the relevant sources: Hangzhou City Industrial Development Oriented directory of Hangzhou municipal government on the implementation of the "pre release (January 2007 -12 month)" provisions, the production of 14 major categories of serious environmental pollution projects included in the prohibition of the development, including an annual output of 50 Hangzhou municipal government before the decision, this is strictly prohibited the development of 14 categories of serious pollution projects, and guide more enterprises to the development of environmental protection, green project. according to the relevant sources: Hangzhou City Industrial Development Oriented directory of Hangzhou municipal government on the implementation of the "pre release (January 2007 -12 month)" provisions, the production of 14 major categories of serious environmental pollution projects included in the prohibition of the development, including an annual output of 500 thousand (converted to leather mark sheets) and the following tanning project. Hangzhou municipal government pointed out: the directory of the prohibition of the development projects, investment management department will not be approved, approval or filing; each financial institution shall not grant loans; land resources, planning, construction, environmental protection, industry and commerce, public security and fire protection, safety supervision departments shall handle the relevant formalities. (Editor: admin) Beijing 22 bags quality inspection unqualified GUCCI and LV and other big black board recently, Beijing city Industrial and Commercial Bureau on the Beijing market sales of luggage goods quality sampling, sampling unqualified bags 22... This afternoon, BELLE officially delisted 2 10000 stores today (July 27th) 16 afternoon, decide on what path to follow the former point, "shoe king" BELLE officially revoked International Exchange listing status in Hongkong. Hundred... Dust settles! BELLE privatized, but 2% of the opposition passed! Today (July 17th), BELLE (01880) the court held meeting and special meeting of shareholders on the privatization program in Jinjiang for 30 years... The day: remember, de Erhui xdlong, Kim Levin over the past 30 years, Jinjiang from the southeast coast of Fujian fishing village into "Chinese shoes", the birth of hundreds of sporting goods... Vietnam footwear exports $8 billion 800 million an increase of 18.4% according to the Vietnam Bureau of statistics statistics 2015 September last year, Vietnam exports a total amount of about $14 billion 200 million, a decrease of 1.9 compared to August... Dongguan shoe factory thousands of employees strike official intervention on the 5 day, Guangdong Dongguan largest shoe factory - Windsor shoe factory for thousands of people questioned in the temporary industry standard for more than 10 years... Hot network real name: Asia Footwear Chinese domain name: QQ:83331021 online website China Asia Footwear. MSN:afnhk@live.cn Copyright m