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[Chinese shoes Network - Brand Dynamics] Following the second quarter of fiscal 2013. Net income in the first quarter net profit fell 12 percent after the world's largest sporting goods Nike newly released again fell 18 percent to $ 384 million. By inventory impact, Nike Greater China region Revenue fell 11 percent to $ 577 million. second quarter, Nike's revenue rose 7 percent to $ 5.96 billion, slightly below analyst expectations of $ 6.01 billion; profit from continuing operations rose 9 percent to $ 521 million; diluted earnings per share increased 11% to $ 1.14. Although the product pricing improved, but by the increase in labor costs and currency effects, Nike's second-quarter gross margin decreased 30 basis points to 42.5%, however, the entire fiscal year, Nike expects gross margin to be flat. It is worth noting that Nike have declined in Greater China and Western European markets revenues, which, Greater China revenue fell 11 percent to $ 577 million, while revenue growth in emerging markets outside China, by 11% to 1.1 billion US dollar, the Japanese market also grew 11 percent to $ 219 million. Some foreign media reported that Nike problem in China is excess inventory, difficult to cope with fierce competition and local brand promotion, Nike to absorb the excess inventory of clothing in China, in China's mode required by the authorized management changes wholesale sales. In fact, in the fourth quarter of fiscal 2012, Nike had already appeared in the Chinese market sales decline, Nike Greater China sales total income, including shoes, clothes, accessories, including a $ 667 million, compared to The third-quarter decline of 3.89%. Morgan Stanley report shows that the fourth quarter of fiscal 2012, Nike's global future orders growth of 18% to 12%, China's orders rose significantly reduced from 20% to 2%. Nike stock began to increase over the same period. As of the end of May 2012, the stock amounted to $ 3.35 billion, and $ 2.715 billion compared to last year, an increase of 23.39%. Nike Chief Financial foamposites for cheap Officer Don Blair said Nike "strict management of inflows to the number of new products (China) market, the initiative to cancel the order, reduce the futures." In addition to inventory pressure, Nike also had to face the impact of the economic slowdown in performance, as well as Adidas strong chase, casual and fast fashion brands and local brands impact brought about by the continuous promotion war pressure. it is not difficult to find, before a relatively small discount Nike, now even the new also often participate in activities. However, compared to the hundreds of local brands off the discount rate, Nike apparently only superficially like to try. "Nike will not participate in the price war, but there is likely to launch slightly cheap shoes to meet the market demand." A marketing person on the "First Financial Daily" said that, if added to the domestic brands such as price war Nike Nike is not, and this degree of damage to the brand itself can be imagined. London consultancy Neev Capital founder believes that in the next 12 to 18 months, Nike China's problems are not solved, but not worse than expected. (Chinese shoes Network - the most authoritative and most professional Footwear News) : "now we can export three or four containers a month, only one or two containers last year."." Fuzhou wins home Manufacturing Co., Ltd. General Manager Jiang Qi described exports improved. Reporters learned that, the United States and Europe and other countries to improve the economy, a direct stimulus to the recovery of exports, the first half of Fujian Province, the new inspection record, export enterprises have 874, and now has close to 1000. overseas orders increased since last year, China's economic three carriages (consumption, investment and exports), exports play a "drag" role, just released in July, imports and exports still fell by 19.4%. Fujian province foreign trade data prior to the recovery, the first half of the import and export trade in the country increase ranked ten provinces i Cheap jordans online air jordan 11 blackout for sale n the first half, domestic exports fell 21.8% in the background, Fujian June decline narrowed even more sharply, a drop of 14.2%. Jiang Qi said that in addition to domestic sales, they produce the whole cabinet, bathroom cabinet and integrated furniture mainly exported to markets such as Australia and the United States this year, orders have rebounded significantly, the first half of the export growth of three or four, of course, there is still a gap compared with the highest level of the year before, at that time they each month can even export 7 to 8 containers. not just Ao Sheng home; reporters learned yesterday from the Fuzhou customs; in the first 7 months of this year, exports of furniture and parts in Fujian grew by 3.1%, a total of 928 million U. s.dollars export. In addition, textile, clothing, footwear, agricultural products and other traditional exports continue to maintain contrarian growth momentum. Amoy emperor Clothing Co., Ltd. chairman Zhou Xuncai said, for labor-intensive enterprises, the financial crisis led to many enterprises closed down in Guangdong, the recent European and American orders rose slightly, Fujian brand enterprises benefit. Fujian enterprises busy export for the record the reporter learned that in the first half of the Fujian District new inspection filing enterprises 874, 685 over the same period last year increased by 27.59%; in the new export enterprises, private enterprises 656. Since July, new inspection has been made at some portsOnly at the end of the season well enough. Now, every game is important. Especially in the summer games, every moment in the spotlight, to the outbreak of dazzling performance. Zoom KD9 Elite Flyknit to upgrade the knitting process, improve shoe fit, with sense and comfort, help players dominate the playoffs. 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Marketing and R & D, Peak Group's two feet, have entered the US market in the United States set off a Houston is not a small "Taiwanese style." & nbsp; & nbsp; & nbsp; sponsored Rockets home & nbsp; & nbsp; & nbsp; formal signing & nbsp; & nbsp; & nbsp; Houston local time on February 17, the Chinese Olympic Group officially announced Temple of NBA basketball in hand, the successful signing of the Houston Rockets home, where Yao Ming became the only home team sponsor, is also the first landing NBA hall of Chinese sports brand. & nbsp; & nbsp; & nbsp; day, Peak Group held a grand press conference immediately NBA Houston Rockets Toyota Center Drexler restaurant, and held a signing ceremony with the Rockets. This is the first press conference of the "NBA All-Star" live domestic enterprises. The NBA, Houston Rockets, Toyota Center, Chinese Consulate in Houston counselor and other officials, representatives of the Rockets players, former Rockets coach, NBA Hall of Fame famous star Culvin Mutphy, NBA star Clyde Drexler famous, famous sportswear design senior leadership teacher Ron Siegel, as well as directors Peak Group, Deputy General Manager Xu Zhihua, etc., and Houston, the country's dozens of media representatives gathered to the scene, witnessed the first Chinese sports brand with the NBA team signing event. In addition, the Peak Group and Rockets players give each other gifts, met with US dealers and American designers are signing ceremony. & nbsp; & nbsp; & nbsp; established in the United States & nbsp; & nbsp; & nbsp; Pick research center & nbsp; & nbsp; & nbsp; at a news conference, Peak Group at the same time with the United States dealer representatives and senior designer Ron Siegel held a grand signing ceremony. Peak Group Director, Deputy General Manager Xu Zhihua, said the signing of the US distributor of products very much agree with the style and quality of the Olympic, they very positive attitude and we negotiate contributed to the signing, Peak Group will be fully developed and the entire North American market . The contract, indicating that Peak Group's international strategy has been started. "Pick will firmly along the international route forward, and strive to become the representative of China and even Asia's top sports brand." Xu Zhihua said. But on the specific amount and related content signed with Xu Zhihua grounds of commercial confidentiality, he declined a reporter's question. & nbsp; & nbsp; & nbsp; and in order to more integrated aesthetic habits of Americans and American culture, as the Olympic brand in North America to do the full race prelude to work, Peak will invite well-known American sportswear designer, Mr. Ron Siegel, joined Olympic ; while the establishment of the US Olympic development center, designed for US technical requirements and market demand for products. "Signed with the United States dealers and designers, and set up R & D centers in the US, it is to open the US market to do the preparatory products and technologies, as well as Pick 'most professional people to do the most professional shoes' concept The inherited. "Xu Zhihua said. & nbsp; & nbsp; & nbsp;? It is understood that Ron Siegel (RonSiegel) is a famous American fashion designer sport, and his design concept has won numerous awards. Former vice president intershoe of, Steve Madden and design experts and other consultants. & nbsp; & nbsp; & nbsp; held a "Pick China Day" & nbsp; & nbsp; & nbsp; branding & nbsp; & nbsp; & nbsp; & nbsp; In addition to the press conference, Peak Group will expand the theme of "Chinese Olympic Day" brand campaign during the NBA All-Star Game famous for its first foray into the US market rally is expected in the NBA once again set off a wave of Chinese hot. & nbsp; & nbsp; & nbsp; It is understood that the Rockets home on February 23, the majority of NBA Pick for fans to bring "national treasure panda" toys and a series of unique Chinese characteristics gifts, make Fans in the NBA, spent a unique "China Day." At the same time, will be introduced for the Olympic theme of domestic and foreign customers back promotions, all purchases Pick products to consumers have the opportunity to get a chance to visit the Houston Rockets home spectators. & nbsp; & nbsp; & nbsp; Peak Group Director, Deputy General Manager Mr. Xu Zhihua said organizing such an event, there are two considerations: one is the international Olympic, one should be Chinese people's Peak. "NBA basketball authority in the field, no doubt, influence in China and around the world is enormous and far-reaching. Peak is a national brand, but also to do the world's brand. We want to deliver the essence of Chinese culture to the world up, we want to bring the NBA, to the world more Chinese elements, Chinese warmth, support Yao Ming, Yao Ming and American fans feel not alone, we want to use action in the NBA Chinese players cheer, let him even more proud to be a Chinese player. "Xu Zhihua said. & nbsp; & nbsp; & nbsp; to enter the US market & nbsp; & nbsp; & nbsp; international brand Speed ?? & nbsp; & nbsp; & nbsp; Olympic sponsor NBA and signed US dealers and designers, set up Pick the United States R & D center is the Peak Group internationalization speed. Since 2004, sponsorship of the Olympic basketball team several major European countries, plans to start its own brand large output to the West countries. By 2005, the European Olympic basketball league the only Chinese brand has not only become the top European Basketball League (All-Star Game 2005) equipment sponsor, but also through the "small basketball World Cup" reputation "Stankovic Continental Champions Cup "The place has become a strategic partner of FIBA, NBA Rockets home and hand, but in the domestic sports brand to international operations left the event in a page. & nbsp; & nbsp; & nbsp; the experts said, sponsoring top international competitions is an international sports equipment brands "fame secret", has become a sports equipment manufacturers of a shortcut can not be replaced, and will also become the sporting goods and equipment 's brand, international one pass. Pick a move, if operating properly, it is possible to open a new situation for the Chinese sports brand to enter the international market. & nbsp; & nbsp; & nbsp; Xu Zhihua also said hand the Houston Rockets home is an important part of the Olympic global three-dimensional marketing strategy blueprint, with its influence greatly enhance the value of the Olympic brand, access to international market recognition. & nbsp;