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[Chinese shoes Network - Brand Dynamics] series of target figures, the world's second-largest sporting goods manufacturer Adidas suddenly seemed very "to the force." Recently, Adidas announced the headquarters will be in China to open 500 stores next year. By 2015, the product distribution more than double the number of cities, which means to open up more three, four city markets. In addition, Adidas also said its senior clothing line based in the new stores will be opened in the first-tier cities, because consumers prefer these places have their Nike in China and the world's largest competitors. If the high-end strategy directed at Nike, then expand the scope of sales is obviously standing on his head in order to climb the domestic sports brand Li Ning. In 2009, Adidas had second place in the market, it has been replaced by Ning. In China, only more than Li Ning, Nike can be touched. Select the two lines at the same level of attack, the test time Adidas cash flow is up. Adidas announced the five-year plan "We are developing a plan to win first." Adidas CEO Herbert & middot; Hainer told the media that China is our very important market, consumers want access to our products. Heiner did not say they have had and what Chinese consumers communicate, understand their "hope." Instead, Adidas initiative hope that more Chinese consumers have the intention to communicate, down very significantly, the most important thing is for the small market layout. It is understood that, according to the latest Adidas plans, as of 2015, plans to open more than 2,500 stores, and affordable products for the market segments in order to meet the needs of cities in different consumption patterns. At the same time, the number of cities covered by Adidas shop also from the current 550 to over 1400. Hainer called this the "Gateway 2015" plan, in addition to including some branding action. He said that with a strong rebound in the second half pe air jordan 11 space jam for sale rformance and a strong management team took office, the adidas Group in China is entering a new stage of development. this long ago, Adidas announced third quarter results report, which the Group's global sales growth of about 10%. Among them, the Greater China grew by 9%, the wholesale channel sales and more to achieve the first positive growth since 2008. In 2008, due to the Beijing Olympic Games is expected to be too optimistic about the market, Adidas's sales slump, stock surge in the second half of this year until the inventory adjustment slowly to normal levels, breathed. "I am pleased to confirm that, the adidas Group in Greater China has returned to the road to victory." managing director of Adidas Greater China, Dubai Rui said, expect Greater China to achieve double-digit growth year after year rate. However, since January 1, 2011 start, the current Correctional Greater City High senior vice president of sales Skyline Dubai Rui will succeed, as Managing Director of Greater China post. Dubai Rui is still working in the Adidas Group Greater China, the Board of Directors, and continue to serve as the Company's worldwide chief e-commerce officer post. But according to Adidas's official statement, the two executives are reporting directly to the Touraine, the Greater China for "access 2015" program will also be implemented jointly two. tough to develop medium and small cities around the corner "I firmly believe that Greater China will become the main driving force of the future development of our group," Welcome to the tone seemed confident. But at this moment, he's two main competitors in China, Li Ning and Nike, the same confidence. Just between Adidas relatively sluggish first two years, the two rivals did not "mercy", but more powerful than in the past. Several consecutive quarters, the nation's largest domestic sporting goods already surpassed Adidas, Li Ning, becoming the second-largest sporting goods sales tr cheap foamposites ader. Adidas Renhe Cheng Li Ning did not mention the name of the past two years, the rapid rise of China City ridicule the old rivals, "but said a series of small cities for store opening program, almost not open around the lining. "All along, north, on the broad, deep as the representative of the first-tier cities tend to global events and international brand has a preference, but three to five lines of urban consumers is different . "Liao Jierong apparel industry analysts said they are more concerned about badminton, table tennis, gymnastics such a strong Chinese project." It makes them more prone to pride. Also due to long-term sponsorship of such projects team, Li Ning brand in three to five cities or whether the sales of brand-depth, all ??????? dominant. " This is not only Adidas" subject ", but also all foreign sports brands Nike and other common issues faced in China in recent years sports competition continues, in the case of sports fashion burgeoning breakthrough line market is relatively difficult domestic brands, have largely in the small city, "root", has become the face of Adidas "defending". So, in addition to large-scale accelerated through the capital strength to get through this kind of shop outside the practice of the market, there is news that Adidas will further launch for young casual brand NEO, the price of the branded goods would be the other half of the Adidas brand merchandise. For NEO, adidas's goal is to make it to guide consumers towards more bridge high-end products. This will obviously be a tough battle, because small city is also the goal of Nike and Li Ning as the representative of the domestic sports brand also will not stand still. according to information released by Li Ning, During the seven-day National Day holiday this year, Li Ning same-store sales growth over last year rose by 3.2% in the third quarter, same-store sales growth in the same period last year an increase of 4%. pr cheap jordans otracted war with rival Nike According to market research firm F rost & amp; Sullivan statistics, in 2006 the Chinese sports market, Nike's share was 16.7%, 15.6%, Adidas, Li Ning, 10.5% in 2008, three. share was 18.8%, 14.9% and 11.1%, while the 2009 ranking changes, one, two, Nike and Li Ning share of 10.2% and 10%, compared with 9.6 percent of Adidas. looks the share of the three brands together account decreased, but the total market growth figures are quite alarming from $ 3.8 billion in 2006, rising to $ 14 billion in 2009, described the three brands go hand in hand. In addition, from 2009 the market share, ranking third in the Adidas wants to go beyond the Li Ning, it seems only need to take a step. If this step was then bigger cross beyond Nike seems Nor is the problem. That is why, The Heiner thrown "Gateway 2015" except for the small city of "pioneering", the first-tier cities, "consolidation" is also on the equally important position, and the largest part of the market is the competitor Nike. According to the plan, already has a strong coverage of first-tier cities, Adidas also hope that in basketball, soccer, training and running series and other business areas, to obtain or maintain the brand's leading position, especially basketball field, has been Adidas and rival investment is not much, the executives said the sport of basketball will integrate marketing activities and product design. The idea that this is obviously a challenge to Nike in. All along, by a large number of celebrity endorsements, Nike's position in the field of basketball, no one can match his. In addition to the segments of deep plowing, but for the relatively high-end sports fashion series, Adidas will be the rapid expansion of clover series, to enhance the brand's influence and market share. "The Group will in the country, especially in cities, and expand the sales network to drive sales growth." Not only is China, has been in the glo Cheap foamposites for sale bal Adidas also put beyond Nike as the first target. But according to the adidas Group's global plan, the goal is to sales growth in 2015 to 17 billion euros, up more than 60 percent rise in 2009. Similarly to the 2015 limit, Nike's global sales target of $ 27 billion. That is, if the two companies can achieve this goal, Nike will lead to Adidas. figures according to market research firm Frost & amp; Sullivan statistics, in 2006 the Chinese sports market, Nike's share was 16.7%, 15.6% Adidas, Li Ning was 10.5%. In 2008, the share of the three figures were 18.8%, 14.9% and 11.1%. By the 2009 ranking changes, one, two, Nike and Li Ning share of 10.2% and 10%, compared with 9.6 percent of Adidas. Share of the total market change the background from $ 3.8 billion in 2006, rising to $ 14 billion in 2009. in the sports enterprises focus on adult products, some of Quanzhou enterprises shoes has quietly shifted his focus to the 8 to 16 year old adolescents, they are keen to capture the youth sports products of the huge market opportunities, to fashion sports shoes and apparel, equipment and other professional youth sports equipment strong intervention, in the sporting goods market segmentation at the same time, expand the market space, establish a brand image. segments looking for a breakthrough focus on adult products in major sporting goods enterprises, some enterprises in Quanzhou shoes has quietly shifted his focus to the 8 to 16 year old adolescents, they are keen to capture the youth sports products of the huge market opportunities, to fashion sports shoes and apparel, equipment and other professional equipment in youth sports strong intervention the sporting goods market segmentation at the same time, expand the market space, establish a brand image. has been a well-known sports brand at home and abroad are mainly focused on adult products, the spokesperson hired image are big sports stars, the playing of the "Yout jordans on sale online h" idea of enterprise almost No. At the same time, the enterprises producing shoes for children are facing fierce market competition. It is urgent to adjust strategies and seek breakthroughs. In 2004, Quanzhou children's shoes enterprises wave Hui youth sports products shoes spotted a gap in the market, the formal implementation of the strategic transformation, transformed into a professional youth sports equipment brand operators, and realize the strategic upgrade again this year. at present, some well-known brands have also adopted differentiation strategy, in order to occupy a greater market space, such as Nike, Adidas (Adidas), have set up shop only shoes broken out in some areas. And our city another shoe companies to help, have long been aimed at "juvenile sports arm."". industry insiders believe that with the development of the sports goods industry, market competition will become increasingly fierce, and the market is further broken down, can help companies develop more market space, inject new elements and vitality for the enterprise to break the inherent thinking, to seek new development direction, alleviate the homogenization of the competition pressure of the market. (Editor: admin)Although ZX Flux Adidas did not inherit more flamboyant, bold design gene, but other classic design was the favored trendsetter. 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Let's see how our friends who have been in fashion week these days have been wearing them source: Basement APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Sports players Nike Air Safari "Green Glow" New shoes 2013-08-26 13:58:07 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: highsnobiety] Print & nbsp; Close Chinese shoes Network August 26 hearing, like the last two years into the luminous element of the shoes will be more popular, and in recent days, Nike Air Safari's classic running shoes will also launch a new element into the Green Glow shoes, You can see from the photos, the whole body of the shoe choice of beige, while the front and heel are in Green Glow presented alligator build quite purple Nike logo with a sense. 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